Fundomate
“Can Fundomate become the turnkey embedded lending and banking infrastructure layer powering merchant cash advances and real-time banking for ISOs and payment processors?”
Founded in 2015 as a direct provider of merchant cash advances and alternative lending for SMBs, Fundomate evolved into an embedded finance infrastructure play for merchant-facing platforms and ISOs. By 2020–2021, the company shifted its primary go-to-market toward white-label and API-embedded funding tools, enabling payment processors and marketplaces to offer automated business financing under their own brands (e.g. Poynt Capital). The 2021 $50M credit facility from Revere Capital underscored a scale-up of both the embedded lending and a nascent real-time banking platform targeting merchant-service providers.