“Can a sports-first live-TV streaming service survive consolidation by merging with Hulu + Live TV and monetizing subscribers through bundled payments and digital wallet features?”
Founded in 2015 as a niche soccer streaming service, Fubo pivoted to an all-sports vMVPD by 2017, competing directly with Sling TV and DirecTV Now. Going public in 2020 via a SPAC-style merger, the company expanded aggressively into sports wagering before shelving those plans. The most significant structural shift came in 2025 with its business combination with Hulu + Live TV, backed by a $145M Disney term loan, repositioning Fubo as a scaled live-TV streaming platform rather than a startup insurgent.