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Freshprojects

Can a purpose-built A&E project-finance SaaS displace generic PSA tools and spreadsheets as the practice operating system for architecture and engineering firms?

HQLondon, United Kingdom
IndustryVertical SaaS / Architecture & Engineering
The story

Fresh Projects is a UK-headquartered vertical SaaS platform (Fresh Projects Cloud Ltd, reg. 10011315) built specifically for architecture, engineering, and built-environment professional services firms. It focuses on project financial management — fee calculation, timesheets, expenses, invoicing, profitability, resourcing, and forecasting — and explicitly positions itself against generic PSA tools (Deltek, Monograph, Cmap, WorkflowMax). It is a pure SaaS subscription business with no embedded finance products of its own; its 'finance' angle is reporting and integration into accounting systems (Xero, QuickBooks, Sage, MYOB), not money movement.

Last 12 months
Product timeline
0
Fresh Projects Cloud Ltd incorporated in the UK (Companies House registration 10011315)· incorporation
2024
Operating SaaS platform for A&E practices across UK, South Africa, Australia, New Zealand and Canada; 200,000+ projects managed· product
The stack
2 layers disclosed in Freshprojects’s embedded-finance stack
Unified APIs
Apideck
Accounting
in the full report
Accounting gap: none
12 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.