ForeTees
“Can a purpose-built vertical SaaS suite become the single operating system for every function inside a private country club?”
Founded2002
HQSaint Paul, Minnesota, United States
FoundersBob Parise
IndustryVertical SaaS / Private Clubs
The story
ForeTees started in 2002 as a simple tee-time reservation system built by Bob Parise for his home club in St. Paul, Minnesota. Over two decades, it has expanded from tee sheets into a full private-club operating system covering point of sale, accounting (AP/AR/GL), club websites, mobile apps, and member management. It remains a bootstrapped, sub-30-employee vertical SaaS company at roughly $14M in revenue serving private country clubs — with 'embedded finance' limited to a bundled EMV-compliant card-present payment gateway rather than any BaaS/lending/wallet strategy.
Product timeline
2002
Founded by Bob Parise, a member/developer at Dellwood Hills Golf Club, to digitize tee time booking for private clubs· pivot
2025
Launched ForeTees Mobile Key in partnership with Sentry Interactive for member access control· banking
2025
Rolled out all-new web-based Point of Sale with EMV-compliant payment gateway and Apple Pay support· banking
2026
Introduced accounting module with GL, AP, AR, bank reconciliation, and QuickBooks integration· banking
The stack
2 layers disclosed in ForeTees’s embedded-finance stack
Payments / PSP
ForeTees integrated payment gateway (self-operated)
Accounting
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.