← Embedded Finance Index 2026

For Eyes Bookkeeping

“Can a founder-led, niche bookkeeping firm built by an OD become the full financial operations partner for independent optometric practices?”

Founded2021
HQFranklin, Tennessee
FoundersWade W. Weisz, OD
IndustryVertical SaaS / Dental

The story

Founded in 2021 by a practicing optometrist, For Eyes Bookkeeping started as a niche bookkeeping firm serving optometric practices. The firm differentiated by offering eye-care-specific financial reporting and leveraged Gusto as the payroll and HR backbone for clients. By 2025 the business had grown to 10 employees and rebranded as ForEyes Solutions, expanding from pure bookkeeping into broader financial and operational services for eye care professionals.

Last 12 months

2024-02

Gusto published a case study highlighting For Eyes Bookkeeping's 8x revenue growth and ability to help clients save 30-50% on payroll and HR costs by switching to Gusto.

2025-01

Company rebranded as ForEyes Solutions, expanding services beyond bookkeeping to broader financial solutions for eye care professionals.

Product timeline

2021

Founded by optometrist Wade Weisz, OD, to provide specialized bookkeeping services for optometric practices.· pivot

2022

Joined Gusto in February 2022 to offer payroll, HR, and benefits management for optometrist clients.· banking

2024

Gusto published case study showing For Eyes Bookkeeping achieved 8x revenue growth within under two years using Gusto Premium.· pivot

2025

Rebranded as ForEyes Solutions with expanded offerings beyond bookkeeping for eye care professionals.· pivot

The stack

2 layers disclosed in For Eyes Bookkeeping’s embedded-finance stack

Payroll

Gusto

Accounting

in the full report

Accounting gap: minor

1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

For Eyes Bookkeeping — frequently asked

Which payroll provider does For Eyes Bookkeeping use?

For Eyes Bookkeeping's payroll is powered by Gusto.

Which accounting software does For Eyes Bookkeeping integrate with?

For Eyes Bookkeeping integrates with QuickBooks.

What is For Eyes Bookkeeping's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in For Eyes Bookkeeping's stack: Payroll (Gusto); Accounting (QuickBooks).

Who founded For Eyes Bookkeeping?

For Eyes Bookkeeping was founded by Wade W. Weisz, OD and is founded in 2021, headquartered in Franklin, Tennessee.

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