For Eyes Bookkeeping
“Can a founder-led, niche bookkeeping firm built by an OD become the full financial operations partner for independent optometric practices?”
Founded2021
HQFranklin, Tennessee
FoundersWade W. Weisz, OD
IndustryVertical SaaS / Dental
The story
Founded in 2021 by a practicing optometrist, For Eyes Bookkeeping started as a niche bookkeeping firm serving optometric practices. The firm differentiated by offering eye-care-specific financial reporting and leveraged Gusto as the payroll and HR backbone for clients. By 2025 the business had grown to 10 employees and rebranded as ForEyes Solutions, expanding from pure bookkeeping into broader financial and operational services for eye care professionals.
Last 12 months
Product timeline
2021
Founded by optometrist Wade Weisz, OD, to provide specialized bookkeeping services for optometric practices.· pivot
2022
Joined Gusto in February 2022 to offer payroll, HR, and benefits management for optometrist clients.· banking
2024
Gusto published case study showing For Eyes Bookkeeping achieved 8x revenue growth within under two years using Gusto Premium.· pivot
2025
Rebranded as ForEyes Solutions with expanded offerings beyond bookkeeping for eye care professionals.· pivot
The stack
2 layers disclosed in For Eyes Bookkeeping’s embedded-finance stack
Payroll
Accounting
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.