“Can a restaurant POS in MENA own the entire financial stack — payments, lending, and banking insights — for the F&B sector?”
Founded 2014 as a cloud POS/RMS for restaurants in Saudi Arabia, Foodics has steadily layered embedded finance on top of its merchant base. The 2020 launch of Foodics Capital (with Maalem Finance) turned merchant payment flows into underwriting data for working capital. The 2021 Adyen and 2022 Paymob/Banque Misr partnerships made Foodics Pay a SAMA-licensed payment aggregator across KSA, UAE, and Egypt. The 2023 FLEX B2B BNPL and 2025 Lean Technologies open-banking partnership signal a clear thesis: be the vertical financial OS for MENA F&B merchants.
Foodics discloses Banque Misr (Egypt acquiring bank for Foodics Pay via Paymob) as its sponsor bank, according to the Embedded Finance Index 2026.
Foodics does not disclose a bank charter of its own; its banking services are provided through Banque Misr (Egypt acquiring bank for Foodics Pay via Paymob).
Foodics processes payments through Foodics Pay (self-operated, SAMA-licensed payment aggregator), Adyen (UAE acquiring partner) and Paymob (Egypt, with Banque Misr as acquiring bank).
Foodics's lending and capital products are provided by Maalem Finance (Shariah-compliant capital partner).
Foodics connects to bank accounts through Lean Technologies.
Foodics integrates with QuickBooks Online, Wafeq, FlowERP and InvoiceQ.
The Embedded Finance Index 2026 maps 5 layers in Foodics's stack: Payments / PSP (Foodics Pay (self-operated, SAMA-licensed payment aggregator), Adyen (UAE acquiring partner) and Paymob (Egypt, with Banque Misr as acquiring bank)); Lending (Maalem Finance (Shariah-compliant capital partner), Foodics Capital ($100M micro-lending fund, SAR 18,750–500,000, up to 18 months, 6% fee) and Foodics FLEX (B2B BNPL for tech subscriptions, zero interest, repaid via Foodics Pay revenue)); Open banking (Lean Technologies); Sponsor bank (Banque Misr (Egypt acquiring bank for Foodics Pay via Paymob)); Accounting (QuickBooks Online, Wafeq, FlowERP and InvoiceQ).
Foodics was founded by Ahmad Al-Zaini and Mosab Alothmani and is founded in 2014, headquartered in Riyadh, Saudi Arabia.
Foodics has raised $198M in total (latest round: Series C (2022)).
Get a read on where your own stack stands against Foodics and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.