“Can a cashback rewards app become the embedded payments infrastructure layer for software companies and marketplaces by monetizing the same multi-bank, multi-card-network rails it built for consumers?”
Founded in 2018 as a consumer cashback and collaborative earning app, Fluz built payment infrastructure processing over $5 billion in consumer and business payments across gift cards, virtual cards, and bill pay. It expanded into SMB spend management with corporate cards and bill pay. In early 2026, Fluz launched Fluz Platform, pivoting toward embedded finance infrastructure — offering pay-ins, wallets, virtual card issuance, and payout rails as a B2B product to software companies and marketplaces. The company now operates both a consumer/business-facing rewards product and a white-label embedded finance infrastructure layer.
Fluz discloses Metropolitan Commercial Bank, Community Federal Savings Bank, Sutton Bank, Pathward Bank, N.A., Austin Capital Bank and TransPecos Banks, SSB as its banking providers, according to the Embedded Finance Index 2026.
Fluz does not disclose a bank charter of its own; its banking services are provided through Metropolitan Commercial Bank, Community Federal Savings Bank, Sutton Bank, Pathward Bank, N.A., Austin Capital Bank and TransPecos Banks, SSB.
Fluz moves money over ACH.
Fluz's cards are issued through Community Federal Savings Bank.
The Embedded Finance Index 2026 maps 4 layers in Fluz's stack: Money movement (ACH); Banking / BaaS (Metropolitan Commercial Bank, Community Federal Savings Bank, Sutton Bank, Pathward Bank, N.A. and 2 others); Card issuing (Community Federal Savings Bank); Sponsor bank (Metropolitan Commercial Bank, Community Federal Savings Bank, Sutton Bank, Pathward Bank, N.A. and 2 others).
Fluz is founded in 2018 and headquartered in New York, New York, United States.
Get a read on where your own stack stands against Fluz and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.