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← Embedded Finance Index 2026

Flowhub

“Can a cannabis-native, compliance-first POS become the financial operating system for dispensaries in a debanked, cash-heavy industry?”

Founded2015
HQDenver, CO (corporate office listed in Miami, FL per PitchBook)
FoundersKyle Sherman
Total raised~$50M
Latest roundStrategic, 2021
Valuation$200M+ (2021)
IndustryVertical SaaS / Cannabis Retail
The story

Founded 2015 in Denver as the first Metrc-integrated cannabis POS. Grew through Series A (2019) and a Jay-Z-backed strategic round (2021) to become the leading dispensary POS with 1,000+ retailers and $4B+ annual sales processed. Layered on Ecommerce, Marketing Suite, and an ACH payments integration with Aeropay to compensate for cannabis-industry debanking. In 2026 leaned into AI as a differentiator via an MCP server exposing Flowhub data to Claude/ChatGPT/Gemini.

Last 12 months
2026-06
2026-02
2026
Product timeline
2014
Kyle Sherman lobbies Colorado Department of Revenue for open API to Metrc· pivot
2015
Flowhub founded in Denver; Seed round led by Poseidon· banking
2016
First transacting dispensary; launches Nug mobile scanner· banking
2019
$23M Series A led by e.ventures and Evolv Ventures· banking
2021
$19M strategic funding with Jay-Z; valuation over $200M· banking
2021
Launches Flowhub Cash eWallet (Colorado closed-loop wallet with Makes Cents, LLC)· banking
2022
Launches Maui POS platform; Aeropay contactless payments integration· banking
2023
Achieves profitability· pivot
2025
Expands to POS-native Ecommerce and Marketing Suite· pivot
2026
Launches Flowhub MCP server for AI assistants (Claude, ChatGPT, Gemini)· pivot
The stack
5 layers disclosed in Flowhub’s embedded-finance stack
Payments / PSP
Aeropay
Money movement
in the full report
Banking / BaaS
in the full report
Open banking
in the full report
Accounting
in the full report
Accounting gap: significant
4 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Flowhub — frequently asked

What bank does Flowhub use?

Flowhub discloses Makes Cents, LLC (Flowhub Cash — closed-loop eWallet partner) as its banking provider, according to the Embedded Finance Index 2026.

Is Flowhub a bank?

Flowhub does not disclose a bank charter of its own; its banking services are provided through Makes Cents, LLC (Flowhub Cash — closed-loop eWallet partner).

Who is Flowhub's payment processor?

Flowhub processes payments through Aeropay. Disclosed money-movement rails: ACH.

Which open banking provider does Flowhub use?

Flowhub connects to bank accounts through Aeropay (ACH pay-by-bank).

Which accounting software does Flowhub integrate with?

Flowhub integrates with QuickBooks Online (via Racetrack).

What is Flowhub's embedded finance stack?

The Embedded Finance Index 2026 maps 5 layers in Flowhub's stack: Payments / PSP (Aeropay); Money movement (ACH); Banking / BaaS (Makes Cents, LLC (Flowhub Cash — closed-loop eWallet partner)); Open banking (Aeropay (ACH pay-by-bank)); Accounting (QuickBooks Online (via Racetrack)).

Who founded Flowhub?

Flowhub was founded by Kyle Sherman and is founded in 2015, headquartered in Denver, CO (corporate office listed in Miami, FL per PitchBook).

How much funding has Flowhub raised?

Flowhub has raised ~$50M in total (latest round: Strategic, 2021; valuation: $200M+ (2021)).

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