FlorAccess
“Can a vertical B2B plant wholesale marketplace own the entire procurement-to-payment workflow for European florists and garden centres, including embedded trade credit?”
Founded2012
HQUtrecht, Netherlands
Total raised€750K (~$930K USD equivalent)
Latest roundSeed, 2018
IndustryMarketplace / Two-sided
The story
Founded in 2012 as a B2B wholesale plant e-commerce platform serving florists, garden centres, and wholesalers across Europe. Inspired by marketplace models (Airbnb, Uber), FlorAccess raised €750K in 2018 to expand across European markets. The company has since embedded B2B credit via Hokodo to offer deferred payment (open account) terms directly in its checkout flow, moving beyond simple online ordering into embedded B2B lending.
Last 12 months
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Product timeline
2012
FlorAccess B.V. founded in Utrecht, Netherlands as a B2B wholesale plant e-commerce platform for professionals.· pivot
2018
Raised €750K seed round for European expansion, positioning as an 'Airbnb-inspired' B2B e-commerce marketplace for the floriculture sector.· banking
The stack
Accounting gap: significant