FleetX
“Can a Scandinavian-rooted TMS become the operating system for European small and mid-sized transport operators end-to-end from order to invoice?”
Founded2009
HQOrihuela, Spain (with office in Lillestrøm/Kjeller, Norway)
FoundersJim Jakobsen, Tom Jakobsen
IndustryVertical SaaS / Logistics
The story
FleetX started in 2009 as Frakt24, a Norwegian TMS for local haulage. The Jakobsen brothers rebranded and internationalized the product as FleetX.com, opening a Spain office to serve customers beyond Scandinavia. The platform is a vertical SaaS for transport operators — no embedded finance beyond invoicing, factoring exports, and accounting integrations. It remains a small (~6 employee) private company operating as a subsidiary of Frakt24.
Last 12 months
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Product timeline
0
Expanded internationally as FleetX.com, adding a Spain office (Orihuela Costa) to accelerate global expansion.· pivot
0
Platform expanded from a dispatch tool into a full TMS covering orders, routing, driver management, time tracking, rental management, and automated invoicing.· product
2009
Product founded in Norway as Frakt24, a TMS built for the Norwegian transport market.· launch
The stack
1 layer disclosed in FleetX’s embedded-finance stack
Accounting
EHF (electronic invoicing)
Accounting gap: minor