FitnessBI
“Can a legacy fitness-billing bureau reinvent itself as the vertical operating system — including payments, analytics, and member engagement — for gyms of every size worldwide?”
Founded1981
HQFrisco, TX, United States
IndustryVertical SaaS / Fitness
The story
ABC Fitness Solutions (formerly American Billing Company) has evolved from a fitness-club billing bureau into a full-suite vertical SaaS platform for the fitness industry. FitnessBI is its analytics and reporting layer, aggregating data across ABC's other management products (Ignite, Glofox, Trainerize, Evo, GymSales, XLerate). ABC monetizes fitness billing as a registered MSP/ISO under Central Bank of St. Louis (US) and Wells Fargo (Canada) — payment processing is an in-house merchant-of-record product, not an integration with a third-party PSP.
Last 12 months
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Product timeline
1981
Founded as American Billing Company, providing billing services to health clubs· founding
2021
Rebranded and consolidated into ABC Fitness Solutions with product suite including Ignite, Glofox, Trainerize, GymSales, Evo, and FitnessBI analytics· pivot
The stack
2 layers disclosed in FitnessBI’s embedded-finance stack
Payments / PSP
Sponsor bank
in the full report
Accounting gap: none
3 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.