fitDEGREE
“Can an independent, community-focused fitness studio SaaS out-monetize MINDBODY by owning embedded payments for small boutique studios?”
Founded2015
HQSewell, NJ, USA
FoundersNick Dennis
IndustryVertical SaaS / Fitness
The story
fitDEGREE started as a college fitness-partner app and evolved into a boutique fitness studio management SaaS. It moved from a payments-referral model to an embedded PayFac model with Payrix (now Worldpay for Platforms) around 2020 to monetize payments directly through iFrames, becoming the financial operating layer for ~300 independently owned studios in the US and Canada.
Last 12 months
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Product timeline
2015
fitDEGREE founded in Sewell, NJ as a fitness studio management SaaS for class-based studios· pivot
2020
Embedded payments via Payrix (Worldpay for Platforms) using iFrames on web and mobile app· banking
The stack
Payments / PSP
Accounting
Accounting gap: significant