First Stop Health
“Can a virtual-first employer-sponsored primary/urgent/mental-health benefit displace both traditional telehealth carriers and in-person visits by guaranteeing ROI to the employer?”
Founded2011
HQChicago, Illinois, United States
FoundersPatrick Spain, Mark Friedman
Total raised$22.2M
Latest roundSverica Capital Management strategic growth investment, 2023
IndustryVertical SaaS / Healthcare
The story
Founded 2011-2012 by Hoover's co-founder Patrick Spain as a consumer-subscription telemedicine concierge service. Pivoted to a B2B2C model selling per-employee-per-month virtual care benefits directly to mid-market and enterprise employers via benefits consultants. Now offers primary, urgent, and mental health virtual care to 700+ employers as an employer-funded benefit — patients pay $0.
Last 12 months
Product timeline
2011
First Stop Health founded by Patrick Spain and Dr. Mark Friedman as a telemedicine concierge service.· pivot
2012
Launched online health care concierge service with 24/7 phone access to on-call physicians.· pivot
2023
Sverica Capital Management makes strategic growth investment in FSH.· acquisition
The stack
0 layers disclosed in First Stop Health’s embedded-finance stack
Accounting gap: none