ApideckTape
← Embedded Finance Index 2026

Finoa

“Can an institutional crypto custodian survive MiCAR by re-platforming as the pure infrastructure layer that licensed VASPs and banks run their custody, staking and prime-brokerage services on?”

Founded2018
HQPotsdam, Germany
FoundersChristopher May, Henrik Gebbing
Total raised~$39.5M
Latest roundStrategic, 2024
IndustryInfrastructure / Crypto Custody
The story

Finoa launched in 2018–2019 as a BaFin-regulated institutional crypto custodian for European asset managers, family offices and VCs, positioning against Anchorage, Coinbase Custody and BitGo. By 2026 the company has explicitly repositioned itself as a pure 'technology infrastructure provider' — Finoa GmbH is no longer an authorised Crypto-Asset Service Provider under MiCAR, does not custody assets or execute orders, and instead licenses its custody/staking/prime-brokerage tech (Finoa Technical Services, Finoa Consensus Services) to regulated VASPs that hold the licences. The strategic bet is that MiCAR-era custody is a plumbing layer for licensed banks and VASPs, not a direct-to-institution service.

Last 12 months
2026-08
Product timeline
2018
Founded as an idea in Madrid by Christopher May and Henrik Gebbing to serve institutional crypto needs.· pivot
2019
Raised $2.5M seed round from German VCs.· banking
2020
Opened German headquarters in Berlin/Potsdam.· pivot
2021
Raised $22M Series A led by Balderton Capital; institutional custody platform scales to 250+ customers.· banking
2024
Raised $15M strategic round led by Maven 11 and Balderton.· banking
2026
Repositioned as a technology infrastructure provider (Finoa Technical Services) — no longer an authorised CASP under MiCAR; regulated services delegated to client VASPs.· pivot
The stack
1 layer disclosed in Finoa’s embedded-finance stack
Crypto
Finoa Custody (self-operated)Finoa Consensus Services (self-operated)Finoa Custody (self-operated)
Accounting gap: minor

Finoa — frequently asked

Which crypto provider does Finoa use?

Finoa's crypto products run on Finoa Custody (self-operated) and Finoa Consensus Services (self-operated).

Who founded Finoa?

Finoa was founded by Christopher May and Henrik Gebbing and is founded in 2018, headquartered in Potsdam, Germany.

How much funding has Finoa raised?

Finoa has raised ~$39.5M in total (latest round: Strategic, 2024).

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Finoa and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Finoa and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.