“Can an embedded lending infrastructure provider become the default rails for any Indonesian platform that wants to offer credit?”
Finfra grew out of Danabijak, a profitable Indonesian consumer lender, pivoting in 2022 into an embedded lending infrastructure platform that lets non-financial platforms (e-commerce, logistics, healthcare, HR tech) offer credit products. Danabijak continues to operate as a licensed P2P subsidiary, providing the regulatory wrapper under Indonesia's OJK/FSA for Finfra's loan origination.
Finfra discloses Xendit as its banking provider, according to the Embedded Finance Index 2026.
Finfra does not disclose a bank charter of its own; its banking services are provided through Xendit.
Finfra processes payments through Xendit.
Finfra's lending and capital products are provided by Danabijak (in-house).
The Embedded Finance Index 2026 maps 3 layers in Finfra's stack: Payments / PSP (Xendit); Banking / BaaS (Xendit); Lending (Danabijak (in-house), Invoice Financing, Payroll Financing (EWA), Working Capital Financing and 3 others).
Finfra was founded by Markus Prommik and is founded in 2022, headquartered in Singapore (operations in Jakarta, Indonesia).
Finfra has raised ~$3.5M in total (latest round: Early Stage VC, 2024 ($2.5M)).
Get a read on where your own stack stands against Finfra and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.