Finfare
“Can a Cross River-backed SMB charge card platform grow into the financial OS for small businesses and underserved consumers by layering rewards, expense management, and acquired fintech capabilities?”
Founded2021
HQIrvine, CA, USA
Total raised$20M
Latest roundSeed
IndustryFintech / SMB banking
The story
Founded in 2021 as a corporate charge card and expense management platform for small businesses, Finfare has expanded its scope to include a loyalty/rewards layer (Finfare Connect) and acquired Adro to serve international students and workers. The company operates as a non-bank financial institution issuing World Elite Mastercard charge cards backed by Cross River Bank, offering cashback rewards, expense management, and increasingly a full-stack financial platform targeting underserved SMBs and immigrant consumers.
Last 12 months
2024-05
2024-01
Product timeline
2021
Finfare Financial, Inc. founded in Irvine, CA, focused on improving financial health of small businesses through smart corporate charge cards.· card
2024
Finfare Connect loyalty platform partnered with GoCardless and Tillo to scale payment-linked rewards in the US market.· banking
2024
Acquired Adro, a fintech serving international students and workers, expanding addressable market.· acquisition
Regulated entities
1
regulatory licence held by Finfare
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
6 layers disclosed in Finfare’s embedded-finance stack
Banking / BaaS
Card issuing
in the full report
Lending
in the full report
Open banking
in the full report
Sponsor bank
in the full report
Accounting
in the full report
Accounting gap: minor
5 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.