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Finch

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Can a single unified API become the authoritative data layer for employment infrastructure across 250+ payroll and HRIS systems?

Founded2020
HQSan Francisco, CA, USA
FoundersJeremy Zhang
Total raised$43.5M+
Latest roundSeries B, February 2023
IndustryInfrastructure / Payroll
The story

Founded in 2020 as a Y Combinator-backed API startup aimed at unlocking fragmented HR and payroll data. The core thesis was that employment infrastructure is siloed across 20,000+ systems, creating friction for fintech and HR platforms. Finch has expanded from a read-only payroll data API into a full read-write unified employment API — enabling deductions management, benefits automation, and write-back capabilities — positioning itself as the Plaid for employment data. As of 2023 it was cash-flow positive before its $40M Series B, indicating strong product-market fit with retirement, lending, and benefits platform customers.

Last 12 months
Product timeline
2020
Founded as a Y Combinator graduate; raised $3.5M seed to build a unified API for HR and payroll data access.· pivot
2022
Raised Series A (date not disclosed in evidence); grew revenue 12x leading up to Series B announcement.· banking
2023
Raised $40M Series B co-led by General Catalyst and Menlo Ventures; expanded to 250+ payroll and HRIS provider integrations.· pivot
2023
Launched dedicated solutions for 401(k)/retirement plan sponsors, enabling payroll deduction automation for recordkeepers and TPAs.· banking
The stack
5 layers disclosed in Finch’s embedded-finance stack
Payments / PSP
Stripe
Banking / BaaS
in the full report
Unified APIs
in the full report
Sponsor bank
in the full report
Accounting
in the full report
Accounting gap: minor
4 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.