Finally
“Can a single AI-powered financial platform replace fragmented SMB back-office tools — bookkeeping, banking, cards, payroll, and lending — and become the financial OS for small businesses?”
Founded in 2018 as Back Office, Finally initially helped SMBs manage bookkeeping manually. The company rebranded to Finally and pivoted toward a fully automated financial OS for small businesses, integrating AI-powered bookkeeping, expense management, bill pay, payroll, and business banking under one platform. Embedded finance infrastructure (multi-bank BaaS via Thread Bank, The Bancorp Bank, and Sutton Bank) underpins the corporate card and banking products. The 2024 $200M+ raise signals a push to become the default back-office and banking layer for SMBs, competing with QuickBooks and traditional SMB banks.