“Can a single AI-powered financial platform replace fragmented SMB back-office tools — bookkeeping, banking, cards, payroll, and lending — and become the financial OS for small businesses?”
Founded in 2018 as Back Office, Finally initially helped SMBs manage bookkeeping manually. The company rebranded to Finally and pivoted toward a fully automated financial OS for small businesses, integrating AI-powered bookkeeping, expense management, bill pay, payroll, and business banking under one platform. Embedded finance infrastructure (multi-bank BaaS via Thread Bank, The Bancorp Bank, and Sutton Bank) underpins the corporate card and banking products. The 2024 $200M+ raise signals a push to become the default back-office and banking layer for SMBs, competing with QuickBooks and traditional SMB banks.
Finally discloses Thread Bank, The Bancorp Bank and Sutton Bank as its banking providers, according to the Embedded Finance Index 2026.
Finally does not disclose a bank charter of its own; its banking services are provided through Thread Bank, The Bancorp Bank and Sutton Bank.
Finally integrates with QuickBooks.
The Embedded Finance Index 2026 maps 4 layers in Finally's stack: Banking / BaaS (Thread Bank, The Bancorp Bank and Sutton Bank); Lending (Small business working capital loans and Credit line); Sponsor bank (Thread Bank, The Bancorp Bank and Sutton Bank); Accounting (QuickBooks).
Finally was founded by Felix Rodriguez, Glennys Rodriguez and Edwin Mejia and is founded in 2018, headquartered in Miami, FL, USA.
Finally has raised $305M (debt + equity combined: $235M credit facilities, $74M equity) in total (latest round: Series B2).
Get a read on where your own stack stands against Finally and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.