FieldRoutes
“Can a pest-control-native SaaS become the operating and payments backbone for all vertical field services under ServiceTitan?”
Founded2012
HQChesterfield, MO (previously McKinney, TX)
FoundersJared Green
Total raisedUndisclosed (acquired)
Latest roundAcquired by ServiceTitan (2022)
IndustryVertical SaaS / Field Service (Pest Control & Lawn Care)
The story
Founded 2012 as PestRoutes, a vertical SaaS for pest control operators. Rebranded to FieldRoutes in 2021 after Gryphon's 2020 majority investment, expanding into lawn care and pool servicing while launching FieldRoutes Payments (an embedded PayFac product on Worldpay for Platforms). Acquired by ServiceTitan in January 2022 as part of ServiceTitan's broader trades roll-up. Now operates as a ServiceTitan subsidiary, with the ServiceTitan privacy policy governing data handling across FieldRoutes, youraspire.com, and scheduleengine.com.
Last 12 months
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Product timeline
2012
Founded as PestRoutes in McKinney, TX by Jared Green — field service management software for pest control· pivot
2020
Gryphon Investors makes majority investment; Mainsail Partners retains minority stake· acquisition
2021
PestRoutes and Lobster Marketing rebranded as FieldRoutes; launched FieldRoutes Payments and expanded to lawn care· pivot
2022
Acquired by ServiceTitan, expanding ServiceTitan's footprint into pest control and lawn care· acquisition
2023
Launched FieldRoutes Data Declaration on customer data portability· pivot
The stack
2 layers disclosed in FieldRoutes’s embedded-finance stack
Payments / PSP
Accounting
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.