feta
“Can AI conduct first-round interviews well enough to replace the manual screening bottleneck for high-volume staffing firms?”
Founded2020
HQAustin, Texas, United States
IndustryVertical SaaS / HR Tech (AI Recruiting)
The story
Originally founded in 2020 as Advaana Inc., an IT consulting and staffing firm. The team spent years placing tech talent and manually screening candidates, then pivoted to build FetchTalent AI — an AI recruiter ("Liz") that conducts phone, video, and avatar interviews for high-volume hiring in construction, retail, healthcare, hospitality, restaurants, and logistics. The company is headquartered in Austin with offices in Newark (DE), Middletown, Hyderabad, Fairfield, and distributed staff across the US, India, Latvia, Brazil, and Australia.
Last 12 months
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Product timeline
2020
Advaana Inc. founded as an IT consulting and staffing firm· pivot
2024
Pivoted from staffing agency to AI-powered hiring platform (FetchTalent AI)· pivot
The stack
0 layers disclosed in feta’s embedded-finance stack
Accounting gap: none