Felyfit
“Can a Mexico-based women's activewear DTC brand scale by combining Shopify commerce with a community-driven influencer distributor network?”
HQMexico
IndustryE-commerce / DTC brand
The story
Felyfit is a Mexico-based direct-to-consumer women's activewear brand (leggings, tops, jackets, accessories) selling in MXN on a Shopify-hosted storefront. Beyond standard e-commerce, it operates a 3-tier reseller / influencer distributor program called 'FelyFit Local' aimed at monetizing Mexican female creators and boutique owners. There is no embedded finance offering beyond consumer checkout on Shopify.
Product timeline
2025
DTC activewear brand for women operating a Shopify-powered storefront in Mexico with MXN pricing· launch
2026
Launched FelyFit Local — a 3-tier distributor / influencer reseller program for women in Mexico· pivot
The stack
1 layer disclosed in Felyfit’s embedded-finance stack
Payments / PSP
Accounting gap: none