“Can a collegiate-licensed prepaid card company become the end-to-end payments and disbursements infrastructure for the entire sports industry — from fan spending to athlete per diems?”
Founded in 2015 as a provider of collegiate-licensed Mastercard gift cards filling a gap in sports merchandise retail, Fancards expanded into reloadable prepaid debit accounts to capture ongoing fan spend. The company then pivoted its B2B focus with the launch of Benjamin by Fancards — a SaaS-based per diem and expense management platform — targeting professional sports organizations and NIL collectives, effectively repositioning from a gift card company to a sports-vertical embedded payments and disbursements platform.
Fancards discloses Sunrise Banks as its banking provider, according to the Embedded Finance Index 2026.
Fancards does not disclose a bank charter of its own; its banking services are provided through Sunrise Banks.
The Embedded Finance Index 2026 maps 2 layers in Fancards's stack: Banking / BaaS (Sunrise Banks); Sponsor bank (Sunrise Banks).
Fancards was founded by Lynn Boggs and Greg Boggs and is founded in 2015, headquartered in Birmingham, Alabama, United States.
Fancards has raised $8.0M in total (latest round: unknown).
Get a read on where your own stack stands against Fancards and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.