“Can Epic Games create the dominant digital asset marketplace for game developers and 3D creators by consolidating fragmented storefronts and offering best-in-class creator economics?”
Fab is not an independent company but a digital asset marketplace product launched by Epic Games in 2023–2024, unifying several previously separate storefronts (Unreal Engine Marketplace, Sketchfab Store, ArtStation Marketplace, Quixel Bridge) into a single platform for creators and developers. The platform operates a merchant-of-record model under Epic Games, Inc. (US buyers) and Epic Games Commerce GmbH (international buyers), offering creators an 88% revenue share. It relies on third-party embedded finance infrastructure for seller payouts (Trolley) and buyer payment acceptance (PayPal/Braintree).
FAB processes payments through Braintree.
FAB uses Trolley for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 2 layers in FAB's stack: Payments / PSP (Braintree); FX & payouts (Trolley).
FAB is founded in 2023 and headquartered in Cary, NC, USA (Epic Games).
Get a read on where your own stack stands against FAB and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.