Fab
“Can Epic Games create the dominant digital asset marketplace for game developers and 3D creators by consolidating fragmented storefronts and offering best-in-class creator economics?”
Fab is not an independent company but a digital asset marketplace product launched by Epic Games in 2023–2024, unifying several previously separate storefronts (Unreal Engine Marketplace, Sketchfab Store, ArtStation Marketplace, Quixel Bridge) into a single platform for creators and developers. The platform operates a merchant-of-record model under Epic Games, Inc. (US buyers) and Epic Games Commerce GmbH (international buyers), offering creators an 88% revenue share. It relies on third-party embedded finance infrastructure for seller payouts (Trolley) and buyer payment acceptance (PayPal/Braintree).