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ezbob

“Can the underwriting-and-onboarding engine of a defunct direct SME lender be re-sold as the lending OS that incumbent banks need to launch digital credit?”

Founded2011
HQLondon, United Kingdom
FoundersTomer Guriel
Latest roundSeries C, 2016 (£20M / ~$28.3M)
IndustryInfrastructure / Lending
Websiteezbob.com ↗
The story

ezbob began in 2011 (as Orange Money Ltd) as an alternative digital lender to UK SMEs, building its own automated underwriting engine and reaching top-3 UK SME lender status by 2015 with £1B+ deployed from balance sheet. In 2017 it pivoted away from being a balance-sheet lender into a B2B SaaS 'Core Lending Platform' sold to banks, PSPs, and marketplaces — effectively productising the underwriting, onboarding, open-banking data pulls and loan management stack it had built for itself. Today it is an embedded-finance infrastructure vendor, not a lender, with customers including Santander and Intesa Sanpaolo.

Last 12 months
2026-10
In the October 2026 recap →
2026-11-03
Product timeline
2011
Founded (formerly Orange Money Ltd) as a direct digital SME lender in the UK.· banking
2015
Grew to be a top 3 SME online lender in the UK, reaching £1B+ in lending from its own balance sheet.· lending
2016
Raised £20M Series C led by Leumi Partners and Oaktree Capital Management.· lending
2017
Pivoted from direct lender to a B2B SaaS Core Lending Platform offered to banks and financial institutions.· pivot
2024
Serves major banks and FIs globally (Santander, Intesa Sanpaolo among disclosed customers) with cloud/on-prem lending orchestration.· lending
Regulated entities
1
regulatory licence held by ezbob
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in ezbob’s embedded-finance stack
Lending
ezbob Core Lending Platform (in-house)Core Lending PlatformTerm Loans moduleCredit Lines & Credit Cards moduleRevenue Based Lending moduleDigital Onboarding / account opening moduleLoan Management System (LMS)AI Decisioning
Accounting gap: none

ezbob — frequently asked

Who provides ezbob's lending?

ezbob's lending and capital products are provided by ezbob Core Lending Platform (in-house).

Who founded ezbob?

ezbob was founded by Tomer Guriel and is founded in 2011, headquartered in London, United Kingdom.

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