“Can DailyPay become the embedded earned wage access infrastructure layer for every major HCM and payroll platform in the US?”
ExtendPX was launched in March 2021 by DailyPay, a leading on-demand pay provider (cited by 80% of Fortune 100 companies offering ODP at that time), as an embedded/white-label offering targeting payroll, HCM, and TMS companies. The product represents DailyPay's strategic expansion from a direct B2B employer benefit model to a B2B2B infrastructure play — enabling any payroll or HCM platform to offer on-demand pay under their own brand. This pivot positions DailyPay as underlying earned wage access infrastructure rather than just a consumer-facing benefit product.