Extend
“Can Extend become the default embedded product protection and post-purchase infrastructure layer for e-commerce merchants?”
Founded2019
HQSan Francisco, California, USA
Total raised$315M+
Latest roundSeries C, 2022
IndustryFintech / Insurtech
The story
Founded in 2019 as an API-first extended warranty provider targeting merchants, Extend has expanded beyond warranties to a broader product protection and post-purchase platform. The company now offers shipping protection, returns management, and shopper intelligence in addition to its core extended warranty product. The SoftBank-led Series C and the inclusion of insurer Nationwide as an investor signal a deliberate move toward building an embedded insurtech infrastructure layer for e-commerce.
Last 12 months
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Product timeline
2019
Founded to modernize the extended warranty and product protection market via API-first merchant integration.· insurance
2021
Raised $40M Series B to scale merchant partnerships and expand protection plan offerings.· insurance
2022
Raised $260M Series C led by SoftBank Vision Fund, bringing total funding to over $315M, with Nationwide as a strategic investor.· insurance
2023
Expanded product suite to include Delivery/shipping protection, Returns management, Shopper Intelligence, and Product Protection under a unified merchant platform.· insurance
The stack
3 layers disclosed in Extend’s embedded-finance stack
Banking / BaaS
BMO Bank, American Express National Bank, City National Bank, HSBC Bank USA, Regions Bank, Texas Capital Bank
Card issuing
in the full report
Card network
in the full report
Accounting gap: none
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.