Extend
“Can Extend become the default embedded product protection and post-purchase infrastructure layer for e-commerce merchants?”
Founded2019
HQSan Francisco, California, USA
Total raised$315M+
Latest roundSeries C, 2022
IndustryFintech / Insurtech
The story
Founded in 2019 as an API-first extended warranty provider targeting merchants, Extend has expanded beyond warranties to a broader product protection and post-purchase platform. The company now offers shipping protection, returns management, and shopper intelligence in addition to its core extended warranty product. The SoftBank-led Series C and the inclusion of insurer Nationwide as an investor signal a deliberate move toward building an embedded insurtech infrastructure layer for e-commerce.
Last 12 months
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Product timeline
2019
Founded to modernize the extended warranty and product protection market via API-first merchant integration.· insurance
2021
Raised $40M Series B to scale merchant partnerships and expand protection plan offerings.· insurance
2022
Raised $260M Series C led by SoftBank Vision Fund, bringing total funding to over $315M, with Nationwide as a strategic investor.· insurance
2023
Expanded product suite to include Delivery/shipping protection, Returns management, Shopper Intelligence, and Product Protection under a unified merchant platform.· insurance
The stack
3 layers disclosed in Extend’s embedded-finance stack
Banking / BaaS
Card issuing
in the full report
Card network
in the full report
Accounting gap: none
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.