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Evention

“Can a hospitality reconciliation SaaS become the indispensable 'financial trust layer' between POS/PMS/payments and the ledger, monetizing recovered revenue leakage across every transaction?”

Founded2004
HQChicago, Illinois, United States
FoundersErik Nejman, Mike Baldinger, Brian Roth
IndustryVertical SaaS / Hospitality
The story

Founded 2004 as a hospitality reconciliation software provider serving hotels, restaurants, retail, and entertainment operators. Grew steadily as a back-office automation vendor with marquee clients (Marriott, Hyatt, Kwik Trip). Backed by Equality Asset Management, and in January 2026 appointed Justin Hartanov as CEO to accelerate expansion, repositioning the product as the 'Financial Trust Layer' — an AI-enabled reconciliation and data intelligence platform sitting between payments/POS/PMS and the general ledger. Not an embedded-finance issuer; a middleware / recon SaaS that integrates with payment processors and BaaS-adjacent systems.

Last 12 months
2026-01
2024-04
Product timeline
2004
Evention founded in Chicago to automate hospitality financial reconciliation· pivot
2024
Achieved SOC2 Type 2 compliance· compliance
2026
Appointed Justin Hartanov as CEO under EAM ownership; repositioned as 'Financial Trust Layer' for hospitality· pivot
The stack
1 layer disclosed in Evention’s embedded-finance stack
Accounting
Oracle SimphonyAgilysys InfoGenesisShoWareOracle OPERA (PMS)QuickBooksSAPOracle NetSuiteSage IntacctMicrosoft Dynamics
Accounting gap: none

Evention — frequently asked

Which accounting software does Evention integrate with?

Evention integrates with Oracle Simphony, Agilysys InfoGenesis, ShoWare, Oracle OPERA (PMS), QuickBooks, SAP, Oracle NetSuite, Sage Intacct and 1 other.

Who founded Evention?

Evention was founded by Erik Nejman, Mike Baldinger and Brian Roth and is founded in 2004, headquartered in Chicago, Illinois, United States.

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