“Can banks and credit unions own the BNPL relationship with their own cardholders instead of ceding it to Affirm, Klarna, and Afterpay?”
equipifi was founded in 2021 by Bryce Deeney, a former credit-union executive, on the thesis that financial institutions — not third-party fintechs like Affirm, Klarna, or Afterpay — should own the BNPL moment for their own depositors. The company sells white-label pay-over-time and installment-lending software that embeds directly into a bank or credit union's digital banking app and card program, with the FI itself originating and holding the loan on balance sheet. It integrates with banking cores and digital banking platforms (e.g. Access Softek) rather than operating any of its own regulated infrastructure.
equipifi's lending and capital products are provided by equipifi (in-house).
equipifi was founded by Bryce Deeney and is founded in 2021, headquartered in Scottsdale, Arizona, United States.
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