ePayLater
“Can a B2B BNPL platform become the default working-capital rail for India's long-tail MSME and kirana retailers?”
Founded2015
HQIndia
FoundersAurko Bhattacharya
IndustryFintech / Lending
The story
ePayLater (operated by Arthashastra Fintech Private Limited) was founded in 2015. Originally a consumer pay-later product, the company pivoted toward B2B MSME credit — providing unsecured working-capital lines to kirana stores and SMBs to purchase inventory from partner merchants/distributors. Today it positions as a B2B BNPL / line-of-credit for Indian MSMEs with limits from INR 25K to INR 25 lakhs at 0% interest if repaid within 14 days.
Last 12 months
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Product timeline
0
Disbursed over Rs 1,000 crore in facilitating inventory purchases for SMEs across 100+ cities· lending
2015
Founded as a fintech platform; later focused on MSME credit financing in India· pivot
The stack
2 layers disclosed in ePayLater’s embedded-finance stack
Money movement
Lending
in the full report
Accounting gap: minor
5 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.