“Can a B2B BNPL platform become the default working-capital rail for India's long-tail MSME and kirana retailers?”
ePayLater (operated by Arthashastra Fintech Private Limited) was founded in 2015. Originally a consumer pay-later product, the company pivoted toward B2B MSME credit — providing unsecured working-capital lines to kirana stores and SMBs to purchase inventory from partner merchants/distributors. Today it positions as a B2B BNPL / line-of-credit for Indian MSMEs with limits from INR 25K to INR 25 lakhs at 0% interest if repaid within 14 days.
ePayLater moves money over UPI.
ePayLater's lending and capital products are provided by Arthashastra Fintech Private Limited (in-house).
The Embedded Finance Index 2026 maps 2 layers in ePayLater's stack: Money movement (UPI); Lending (Arthashastra Fintech Private Limited (in-house), ePayLater B2B Credit Line (INR 25K–25 Lakhs), 14-day interest-free credit, Credit on UPI and 1 other).
ePayLater was founded by Aurko Bhattacharya and is founded in 2015, headquartered in India.
Get a read on where your own stack stands against ePayLater and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.