“Can a white-label utility marketplace become the default commerce and financing layer for the energy transition?”
Founded 2010 as a consumer product-comparison site focused on energy efficiency. Pivoted to a B2B2C white-label utility marketplace platform in 2015 (starting with PG&E), building revenue on rebate processing for utilities and state governments. Launched Eco Financing in 2021 to add embedded installment lending at checkout, positioning the platform as a full commerce+incentives+lending stack for utility demand-side-management programs.