← State of Embedded Finance 2026

Earnix

“Can a decisioning-engine vendor become the AI brain behind every insurance and banking pricing/underwriting decision globally?”

Founded2001
HQRamat Gan, Israel
Total raised$100M+ (as of 2021)
Latest roundBuyout/LBO
Valuation$1B (Feb 2021)
IndustryVertical SaaS / Insurance & Banking (AI Decisioning)

The story

Founded 2001 as an analytics-driven pricing platform for insurance and banking, Earnix has evolved into an AI-powered intelligent decisioning platform spanning pricing, rating, underwriting, and product personalization. After reaching unicorn status in 2021, the company has pushed into generative and agentic AI (Earnix Copilot, Underwrite-It) and acquired Zelros to extend personalization capabilities. Its strategic angle on embedded finance is the 'modern approach to embedded insurance' — selling the decisioning layer that lets carriers offer personalized policies at point-of-sale rather than itself being an embedded-insurance distribution platform.

Last 12 months

—

Product timeline

2001

Earnix founded in Israel as analytics platform for insurance pricing· founding

2021

Raised $75M at $1B valuation led by Insight Partners — unicorn status· funding

2023

Acquired Zelros (referenced in privacy policy as 'now part of Earnix')· acquisition

2024

Launched Earnix Copilot — generative AI for pricing/underwriting productivity· product

2025

Launched Underwrite-It, expanded suite of composable solutions for intelligent insurance operations· product

The stack

Accounting

Sapiens IDITSuite (PolicyMaster) — via Earnix Price-It ConnectorVerisk (data partner)

Accounting gap: none