“Can a decisioning-engine vendor become the AI brain behind every insurance and banking pricing/underwriting decision globally?”
Founded 2001 as an analytics-driven pricing platform for insurance and banking, Earnix has evolved into an AI-powered intelligent decisioning platform spanning pricing, rating, underwriting, and product personalization. After reaching unicorn status in 2021, the company has pushed into generative and agentic AI (Earnix Copilot, Underwrite-It) and acquired Zelros to extend personalization capabilities. Its strategic angle on embedded finance is the 'modern approach to embedded insurance' — selling the decisioning layer that lets carriers offer personalized policies at point-of-sale rather than itself being an embedded-insurance distribution platform.
Earnix integrates with Sapiens IDITSuite (PolicyMaster) — via Earnix Price-It Connector and Verisk (data partner).
Earnix is founded in 2001 and headquartered in Ramat Gan, Israel.
Earnix has raised $100M+ (as of 2021) in total (latest round: Buyout/LBO; valuation: $1B (Feb 2021)).
Get a read on where your own stack stands against Earnix and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.