“Can the dominant Danish accounting platform extend into embedded banking, cards, and payments to deepen SMB stickiness within the Visma group's European playbook?”
e-conomic was founded in 2001 as a cloud accounting system for Danish SMBs and became the dominant player, covering more than half of the local market with ~270,000 customers. Acquired by Visma Group in 2015, it has since become part of Visma's broader European embedded-finance push. In 2025 it announced an embedded card product via Swedish expense-management provider Mynt, following similar moves across Visma's accounting portfolio.
e-conomic's cards are issued through Mynt.
e-conomic's lending and capital products are provided by Mynt.
The Embedded Finance Index 2026 maps 2 layers in e-conomic's stack: Card issuing (Mynt); Lending (Mynt).
e-conomic is founded in 2001 and headquartered in Copenhagen, Denmark.
Get a read on where your own stack stands against e-conomic and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.