“Can transaction management remain the workflow spine of a real estate deal while payments, financing, and insurance are pushed to partner ecosystems?”
Founded 2009 by Austin Allison as an e-signature and transaction management tool for real estate agents. Raised $7M from Trinity in 2012, then was acquired by Zillow Group in 2015 for an undisclosed sum, becoming part of Zillow's agent-facing SaaS suite. Now operates under the ShowingTime+ / Zillow brand, positioned as the transaction management layer alongside ShowingTime (scheduling) and Bridge Interactive (MLS data). Embedded finance strategy is minimal — dotloop stays in the document workflow layer and partners with Earnnest for earnest money payments rather than building its own payment rails.
dotloop processes payments through Earnnest.
dotloop integrates with QuickBooks Online.
The Embedded Finance Index 2026 maps 3 layers in dotloop's stack: Payments / PSP (Earnnest); Unified APIs (API Nation); Accounting (QuickBooks Online).
dotloop was founded by Austin Allison and is founded in 2008, headquartered in Cincinnati, Ohio, United States.
dotloop has raised $14M (pre-acquisition) in total (latest round: Acquired by Zillow Group (2015)).
Get a read on where your own stack stands against dotloop and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.