dotloop
“Can transaction management remain the workflow spine of a real estate deal while payments, financing, and insurance are pushed to partner ecosystems?”
Founded 2009 by Austin Allison as an e-signature and transaction management tool for real estate agents. Raised $7M from Trinity in 2012, then was acquired by Zillow Group in 2015 for an undisclosed sum, becoming part of Zillow's agent-facing SaaS suite. Now operates under the ShowingTime+ / Zillow brand, positioned as the transaction management layer alongside ShowingTime (scheduling) and Bridge Interactive (MLS data). Embedded finance strategy is minimal — dotloop stays in the document workflow layer and partners with Earnnest for earnest money payments rather than building its own payment rails.