“Can a legacy DTC razor brand sustain growth post-Unilever spin-out by expanding product categories and physical retail while defending its subscription base against Gillette and Harry's?”
Founded in 2011 as a subscription-first DTC razor brand that went viral and challenged Gillette's retail dominance. Acquired by Unilever in 2016 for $1 billion, becoming part of a CPG conglomerate's DTC portfolio. More recently spun out from Unilever and operates as an independent entity focused on grooming and personal care products, expanding beyond blades into broader men's care categories and moving into physical retail alongside its core e-commerce subscription model.
Dollar Shave Club processes payments through Adyen.
Dollar Shave Club is founded in 2011 and headquartered in Durham, North Carolina, United States.
Dollar Shave Club has raised $163.5M in total.
Get a read on where your own stack stands against Dollar Shave Club and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.