DiversiFi.ai
“Can an AI-native billing platform for 3PLs become the financial operating system — including embedded credit — for the entire third-party logistics industry?”
HQSalt Lake City, Utah, United States
FoundersCaleb Nelson
Total raised$11M
Latest roundSeed, 2025 ($8M oversubscribed)
IndustryVertical SaaS / Logistics (3PL)
The story
DiversiFi launched out of stealth in early 2025 as an AI-native SaaS platform for third-party logistics providers, focused on modernizing billing, bidding and shipment processing. After a follow-on $8M round led by Sorenson Capital, it introduced the Optimized Warehouse Layer (OWL) to unify WMS, carriers, and finance systems. Its most recent embedded-finance move — a Line of Credit product marketed as 'the first embedded lending built for 3PLs' — turns the billing platform into a working-capital layer that solves the carrier-pay-in-7 vs. client-pay-in-45 cash-flow gap.
Product timeline
2025
Exited stealth with $3M pre-seed round for AI-driven 3PL billing/bidding/shipment platform· pivot
2025
Raised $8M led by Sorenson Capital and launched Optimized Warehouse Layer (OWL)· banking
2026
Introduced Embedded Lending — first line of credit built for 3PLs· lending
The stack
1 layer disclosed in DiversiFi.ai’s embedded-finance stack
Lending
DiversiFi Embedded Lending (in-house)Embedded Line of Credit for 3PLs
Accounting gap: significant