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Dines

“Can a Stripe-powered, payments-monetised POS win the complex multi-vendor F&B segment (food halls, festivals, theatres) that generic restaurant POS wasn't built for?”

Founded2016
HQLondon, United Kingdom
Latest roundLater Stage VC ($1.54M)
IndustryVertical SaaS / Restaurants
The story

Dines started in 2016 as a consumer-facing food ordering app for pubs, restaurants and cafés, then pivoted to become a full hospitality POS operating system focused on complex, multi-vendor venues — food halls, festivals, theatres and stadiums. The commercial model is unusual: Dines gives the software and support away for free and monetises entirely on payment processing spread over Stripe, making the payments layer the whole business rather than an add-on.

Last 12 months
2025
Product timeline
2016
Dines App Ltd founded in London as a hospitality ordering and payments platform.· founding
2020
Contact-free mobile ordering and payments (Apple Pay / Google Pay via Stripe) rolled out for pubs, restaurants and cafés.· product
2024
Expanded into multi-vendor food halls, festivals and theatres with automated vendor settlement and eSIM/offline failover.· product
2025
Launched Tilly AI, an in-product AI assistant for menu building, reporting and operational actions.· product
The stack
3 layers disclosed in Dines’s embedded-finance stack
Payments / PSP
StripeStripe Terminalcheckout
Card issuing
in the full report
Card network
in the full report
Accounting gap: significant
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.