“Can a Central Bank of Jordan-licensed mobile wallet become the primary financial services platform for Jordan's large unbanked population by combining ultra-low-cost digital payments with a physical agent network?”
Founded in 2014 to address financial exclusion in Jordan, Dinarak launched as a JoMoPay-licensed mobile wallet in 2015, targeting the 75% of Jordanians without bank accounts. The company built a nationwide agent network of 1,000+ service points and expanded from basic P2P transfers to bill payments, merchant QR payments, salary disbursements, and a Mastercard-linked card. Dinarak's embedded finance strategy focuses on serving unbanked and underbanked consumers using basic mobile handsets, positioning itself as the lowest-cost digital financial services provider in the Jordanian market.
Dinarak processes payments through Dinarak (self-operated).
Dinarak's cards run on Mastercard.
The Embedded Finance Index 2026 maps 2 layers in Dinarak's stack: Payments / PSP (Dinarak (self-operated)); Card network (Mastercard).
Dinarak was founded by Khaldoun Mahmoud and Loay Sehwail and is founded in 2014, headquartered in Amman, Jordan.
Get a read on where your own stack stands against Dinarak and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.