“Can a 150-year-old Dutch luxury department store remain culturally and financially relevant as a physical-first omnichannel retailer under Thai ownership?”
De Bijenkorf is the Netherlands' premier luxury department store, owned since 2021 by Thailand's Central Group (which also owns KaDeWe and Selfridges). It is a long-standing Adyen reference customer for unified omnichannel payments, and added Klarna BNPL in 2021. The business has been under financial pressure post-COVID and is reliant on parent-company support.