Dayra
“Can a B2B2C embedded finance OS unlock financial services for Egypt's unbanked workers and micro-merchants through platform partnerships?”
Founded2020
HQEgypt
Total raised$3M
Latest roundPre-Seed, 2021
IndustryFintech / Embedded finance
The story
Dayra was founded in 2020 in Egypt as a YC-backed fintech targeting unbanked and underbanked workers and businesses. The company positioned itself as a financial OS enabling companies to offer embedded financial services — including payroll, transfers, working capital financing, inventory financing, and asset financing — to their own workforces and customers. The model leverages a B2B2C approach, partnering with companies (including digital micro-merchant/agent banking platforms) to distribute financial services to the informal economy.
Last 12 months
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Product timeline
2020
Dayra founded in Egypt as a YC-backed fintech building a financial OS for the new economy.· pivot
2021
Raised pre-seed funding from VentureSouq and debt financing led by EFG Hermes to launch embedded financial services.· banking
The stack
1 layer disclosed in Dayra’s embedded-finance stack
Lending
Working capital financingInventory financingAsset financing
Accounting gap: none