“Can a discovery-first data source beat LinkedIn-indexed incumbents at reaching the decision-makers of local, deskless businesses?”
DataLane is a B2B go-to-market data platform founded in 2023 focused on selling to local businesses (restaurants, home services, healthcare, franchises). It differentiates from LinkedIn-indexed data providers (ZoomInfo, Apollo) by pulling from 1000+ public, offline, and proprietary sources to build decision-maker mobile coverage for deskless operators. Customers include DoorDash, Square, Paychex, and ServiceTitan. Not an embedded finance company — no payments, banking, lending, or card issuance in its own product.
DataLane is founded in 2023 and headquartered in New York, NY, USA.
DataLane has raised $25.2M in total (latest round: Series A ($22.5M)).
Get a read on where your own stack stands against DataLane and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.