DataLane
“Can a discovery-first data source beat LinkedIn-indexed incumbents at reaching the decision-makers of local, deskless businesses?”
Founded2023
HQNew York, NY, USA
Total raised$25.2M
Latest roundSeries A ($22.5M)
IndustryHorizontal SaaS / Sales & GTM Intelligence
The story
DataLane is a B2B go-to-market data platform founded in 2023 focused on selling to local businesses (restaurants, home services, healthcare, franchises). It differentiates from LinkedIn-indexed data providers (ZoomInfo, Apollo) by pulling from 1000+ public, offline, and proprietary sources to build decision-maker mobile coverage for deskless operators. Customers include DoorDash, Square, Paychex, and ServiceTitan. Not an embedded finance company — no payments, banking, lending, or card issuance in its own product.
Last 12 months
Product timeline
2023
Founded as Task Genie Inc., dba DataLane, in New York· founding
2026
Raised $22.5M Series A (covered by Axios and WSJ)· funding
The stack
0 layers disclosed in DataLane’s embedded-finance stack
Accounting gap: none