Datafi Payments
“Can a small merchant services reseller build stickier merchant relationships by bundling payment processing with ancillary services like payroll and merchant cash advances?”
HQUnited States
IndustryVertical SaaS / Payments
The story
Datafi Payments Inc. is a small merchant services company (ISO/agent) that resells payment processing and adjacent services — including POS hardware (Clover), merchant cash advances, and payroll referrals — to small and mid-sized businesses. The company relies on upstream processor partnerships (First Data/Fiserv) rather than building proprietary infrastructure, and operates as a distributor within that ecosystem.
Last 12 months
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Product timeline
2019
Privacy Policy dated January 2019, indicating active operations as a merchant services company offering retail and e-commerce payment processing.· payments
The stack
3 layers disclosed in Datafi Payments’s embedded-finance stack
Payments / PSP
First Data (Fiserv)
Banking / BaaS
in the full report
Lending
in the full report
Accounting gap: critical
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.