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Daily AI

Can an AI-native CRM become the operating system for mortgage loan originators?

IndustryVertical SaaS / Mortgage
The story

Daily AI is a vertical SaaS company building an intelligent CRM, sales automation, and marketing suite for mortgage lenders and loan originators. Its expansion strategy has centered on consolidating the mortgage CRM category, including the acquisition of Whiteboard CRM. The product is not itself a fintech/lender — it sells software to mortgage professionals.

Last 12 months
Product timeline
2022
Daily AI acquired Whiteboard CRM to expand its mortgage-focused CRM footprint.· acquisition
Acquisitions
Whiteboard CRM2022
Mortgage-focused CRM acquired to combine sales/marketing/operations tooling for loan originators under the Daily AI brand.
The stack
0 layers disclosed in Daily AI’s embedded-finance stack
Accounting gap: none