Daily Advance
“Can instant payout financing become the default liquidity layer embedded inside every marketplace and ecommerce platform?”
HQLondon, UK
IndustryFintech / Lending
The story
Daily Advance is the embedded financing product from Storfund, a London-headquartered fintech that has advanced over $2 billion to ecommerce businesses globally and is integrated with 60+ platforms. The product eliminates the standard ~25-day delay between marketplace sale and payout by paying sellers as soon as they ship. Storfund is now pivoting from direct marketplace integrations toward an embedded-finance distribution model — partnering with payment providers, marketplaces (Mirakl, TikTok Shop), and vertical SaaS platforms to white-label Daily Advance as a liquidity layer.
Last 12 months
Product timeline
2025
Daily Advance launches on Mirakl Connect as the first embedded financing product on the platform, covering 400+ marketplaces including Macy's, Nordstrom, Best Buy, B&Q, Decathlon and Carrefour.· lending
2026
Storfund hires former Worldpay/Barclaycard/NomuPay executive Justin Hanna to lead a new partnerships team focused on embedding Daily Advance into payment providers, marketplaces and vertical SaaS platforms.· pivot
Same company
Daily Advance was analysed under more than one name on the same domain, so its stack is split across these dossiers. Each was analysed independently and may name providers the others do not.
The stack
2 layers disclosed in Daily Advance’s embedded-finance stack
Payments / PSP
Daily Advance (self-operated)
Lending
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.