“Can an app-native short-term insurance brand extend into annual policies and embedded premium finance without losing its flexibility-first identity?”
Cuvva launched in 2016 as the UK's first app-based hourly car insurance provider, targeting infrequent drivers and car borrowers. It expanded to monthly pay-as-you-go cover in 2017 and, after its 2019 Series A, moved into annual policies alongside its core short-term product. The most recent evolution is embedding premium finance (via PremFina) directly in-app to help customers spread annual premiums — a classic insurtech-into-embedded-lending expansion.