“Can an app-native short-term insurance brand extend into annual policies and embedded premium finance without losing its flexibility-first identity?”
Cuvva launched in 2016 as the UK's first app-based hourly car insurance provider, targeting infrequent drivers and car borrowers. It expanded to monthly pay-as-you-go cover in 2017 and, after its 2019 Series A, moved into annual policies alongside its core short-term product. The most recent evolution is embedding premium finance (via PremFina) directly in-app to help customers spread annual premiums — a classic insurtech-into-embedded-lending expansion.
Cuvva processes payments through Stripe.
Cuvva uses LexisNexis Risk Solutions and footprint for KYC and identity verification.
Cuvva's lending and capital products are provided by PremFina and klarna.
The Embedded Finance Index 2026 maps 3 layers in Cuvva's stack: Payments / PSP (Stripe); Lending (PremFina, klarna and Premium finance for annual car insurance policies (in-app monthly instalments)); KYC (LexisNexis Risk Solutions and footprint).
Cuvva was founded by Freddy Macnamara and is founded in 2015, headquartered in London, United Kingdom.
Cuvva has raised $22.1M in total (latest round: Series A, 2019).
Get a read on where your own stack stands against Cuvva and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.