“Can a vertical SaaS for event professionals monetize the payments layer on top of proposals without building a full financial stack?”
Curate began in 2013 as a spreadsheet-replacement tool for a single floral business, then pivoted to a SaaS platform for florists (formerly Stemcounter), and expanded into catering and broader event professional workflows. Its embedded finance surface area is narrow: Stripe as an integrated processor plus a newer 'Curate Payments' product that abstracts an underlying provider. It remains a small, vertical SaaS company (~16-33 employees) focused on proposals, production, and payments for event businesses.
Curate processes payments through Stripe and Curate Payments (self-branded). Disclosed money-movement rails: ACH.
Curate integrates with QuickBooks Online.
The Embedded Finance Index 2026 maps 3 layers in Curate's stack: Payments / PSP (Stripe and Curate Payments (self-branded)); Money movement (ACH); Accounting (QuickBooks Online).
Curate was founded by Ryan O'Neil and is founded in 2013, headquartered in Saint Charles, Missouri, United States.
Curate has raised $4.2M in total (latest round: Seed, 2021).
Get a read on where your own stack stands against Curate and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.