CROSSNET
“Can a single backyard-game product line scale into a multi-SKU outdoor lifestyle brand via big-box retail and international expansion?”
Founded2017
HQMiami, FL, United States
FoundersChris Meade, Greg Meade, Mike Delpapa
Latest roundSecured Credit Investment (Mezzanine), 2022
IndustryE-commerce / DTC brand
The story
CROSSNET is a DTC sporting-goods brand built on a single hit product — a four-square volleyball net game invented in 2017. It scaled to $25M+ in revenue and 3,500+ retail doors (Dick's, Target, Sam's Club) primarily through Shopify and Amazon. The embedded-finance footprint is that of a fast-growing consumer brand: inventory-financing debt (SellersFi, JB Capital) and cross-border FX (Airwallex) to absorb working-capital shocks from big-box purchase orders and international expansion. It is a consumer of embedded finance, not a provider.
Last 12 months
—
Product timeline
2017
Founders conceive four-square volleyball net concept· pivot
2019
CROSSNET launches commercially; product gains traction during pandemic· launch
2022
JB Capital makes strategic mezzanine credit investment· funding
2023
Working capital financing from SellersFi enables Sam's Club order fulfillment· lending
2024
Expansion into Europe via Airwallex multi-currency payments· launch
The stack
3 layers disclosed in CROSSNET’s embedded-finance stack
Payments / PSP
Shopify Payments
Lending
in the full report
FX & payouts
in the full report
Accounting gap: none
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.