“Can a single backyard-game product line scale into a multi-SKU outdoor lifestyle brand via big-box retail and international expansion?”
CROSSNET is a DTC sporting-goods brand built on a single hit product — a four-square volleyball net game invented in 2017. It scaled to $25M+ in revenue and 3,500+ retail doors (Dick's, Target, Sam's Club) primarily through Shopify and Amazon. The embedded-finance footprint is that of a fast-growing consumer brand: inventory-financing debt (SellersFi, JB Capital) and cross-border FX (Airwallex) to absorb working-capital shocks from big-box purchase orders and international expansion. It is a consumer of embedded finance, not a provider.
CROSSNET processes payments through Shopify Payments.
CROSSNET's lending and capital products are provided by SellersFi.
CROSSNET uses Airwallex for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 3 layers in CROSSNET's stack: Payments / PSP (Shopify Payments); Lending (SellersFi, SellersFi Working Capital and JB Capital mezzanine credit facility); FX & payouts (Airwallex).
CROSSNET was founded by Chris Meade, Greg Meade and Mike Delpapa and is founded in 2017, headquartered in Miami, FL, United States.
Get a read on where your own stack stands against CROSSNET and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.