Credz
“Can a legacy Brazilian private-label card administrator remain relevant against Pix and modern digital card issuers?”
Founded2011
HQSão Paulo, Brazil
Total raisedBRL 750M
Latest roundDebt Financing, 2022
IndustryFintech / Lending
The story
Credz is a Brazilian private-label credit card administrator founded in 2011, focused on issuing co-branded and private-label cards for Brazilian retailers. The business is capital-intensive (BRL 750M raised as debt in 2022 to fund receivables) and workforce has contracted meaningfully (-39% YoY headcount), suggesting the company is in a mature, cost-optimization phase rather than growth mode. It operates as a self-issued card administradora — not a modern BaaS-embedded fintech.
Last 12 months
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Product timeline
2011
Founded in São Paulo as CREDZ Administradora de Cartões Ltda., a Brazilian private-label and co-branded card issuer.· card
2022
Raised BRL 750M in two debt financing tranches (BRL 400M + BRL 350M) to fund card receivables portfolio.· lending
Regulated entities
1
regulatory licence held by Credz
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Credz’s embedded-finance stack
Banking / BaaS
CREDZ Administradora de Cartões Ltda. (in-house)
Card issuing
in the full report
Lending
in the full report
Accounting gap: none
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.