Create Music Group
“Can a music technology platform become the full financial and operational OS for independent labels and creators globally — combining distribution, royalty analytics, advances, and payout infrastructure?”
Founded in 2015 as a music distribution and rights management company for independent labels, Create Music Group evolved into a full-stack music infrastructure platform by adding real-time royalty analytics (2019), artist-facing credit products via Create Carbon (2021), and automated global mass payments via Tipalti. The company has increasingly positioned itself as a capital provider — deploying $500M+ in advances and investments — while operating as the technology backbone for 17,000+ independent music clients across 100+ countries. Its most recent moves, including backing Circuit Capital and acquiring stakes in Nettwerk, show a deliberate expansion into music-IP holding and royalty finance at scale.