Copper
“Can a Google-native CRM own the SMB relationship management workflow for companies already embedded in the Google ecosystem?”
Founded2013
HQSan Francisco, California, USA
IndustryHorizontal SaaS / CRM
The story
Copper (formerly ProsperWorks) was founded in 2013 as a CRM designed specifically for companies that use Google applications, offering deep Gmail and Google Workspace integration. The product has remained focused on CRM for small and mid-market businesses, with embedded finance limited to billing/tax compliance infrastructure via Avalara. There is no evidence of a pivot toward embedded finance products as a revenue line.
Last 12 months
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Product timeline
2013
Copper CRM founded as a customer relationship management platform built natively for Google Workspace users.· pivot
The stack
Accounting gap: none