Contlo
“Can an AI-driven marketing platform own the full post-checkout data layer for D2C brands in India and emerge markets by connecting marketing automation to payment and commerce signals?”
Founded2022
HQNewark, Delaware, United States
Total raised$14.3M
Latest roundSeries A, March 2024
IndustryVertical SaaS / E-commerce Marketing
The story
Contlo was founded in 2022 as an AI-native marketing platform (Brand AI Model) aimed at fast-growing D2C and e-commerce brands. The company integrates with payment infrastructure — specifically Razorpay — to connect marketing workflows to post-checkout data, enabling behavioral retargeting and customer journey optimization. Its embedded finance footprint is narrow: the Razorpay integration is primarily a data/analytics connector for marketing purposes rather than a full payments monetization play.
Product timeline
2022
Contlo founded as an AI marketing platform powered by its Brand AI Model, targeting fast-growing modern businesses and D2C brands.· pivot
2024
Raised $10M Series A led by Kae Capital; partnered with Razorpay to improve post-checkout journeys for D2C brands.· banking
The stack
Payments / PSP
Accounting gap: none